Analytics, Data and Reporting
Looker Studio and Tableau dashboards, Google Analytics 4 and Tag Manager setup, marketing attribution, crosschannel ROI tracking, KPI reporting and CRM integration.
Strategic Approach & Execution
Marketing and product decisions are only as good as the data behind them. Many organisations struggle with incomplete tracking, inconsistent metrics and dashboards that don’t drive action. Sudostack provides analytics, data and reporting services to create trustworthy, decisionready insights.
Why this matters to the customer
Capabilities & Deliverables
- Sudostack’s analytics, data and reporting services include:
- Looker Studio and Tableau Dashboards – Businessfocused dashboards for marketing, sales and product.
- Google Analytics 4 (GA4) Setup – Correct implementation of GA4 properties, events and conversions.
- Google Tag Manager (GTM) Setup – Centralized tag management for web and apps.
- Marketing Attribution – Models to understand channel contribution across the journey.
- CrossChannel ROI Tracking – Unified view of spend and outcomes across channels.
- KPI Reporting and Performance Insights – Regular reports with context and recommendations.
- CRM Integration – Connecting analytics with CRM data for pipeline and revenue visibility.
- Data Cleansing – Improving data quality and consistency for reliable analysis.
Business Outcomes
- Clients typically seek:
- A single source of truth for key metrics.
- Clear attribution and ROI views to guide budgets.
- Faster, more confident decisions based on data.
What is Included
- Depending on scope:
- Analytics and tag management audit.
- GA4 and GTM configuration.
- Dashboard design and build in Looker Studio or Tableau.
- Attribution and ROI modelling.
- CRM integration for pipeline and revenue data.
- Regular KPI reporting and insights.
Exclusions & Campaign Disclaimers
- Tool licensing costs (for example, Tableau, CRM).
- Guaranteed business outcomes from using data.
- Legal or privacy interpretations of data usage (we can coordinate with counsel).
Frequently Asked Questions
Specific details regarding Analytics, Data and Reporting
Yes. We audit current implementations and propose fixes and improvements.
We can work with tools such as Looker Studio and Tableau, and integrate data from multiple sources where feasible.
No. Analytics improves decision quality, but outcomes depend on actions taken based on insights.
Other Marketing Disciplines
Strategic Marketing and Brand Leadership
Many organisations launch campaigns without clear positioning, audience definition or measurement. Sudostack provides strategic marketing and brand leadership to define your market, messaging and priorities before scaling execution.
Brand Identity and Creative Design
A strong brand helps customers understand who you are, what you stand for and why you are different. Yet many organisations have inconsistent logos, colours, typography and messaging across channels. Sudostack provides brand identity and creative design to build a clear, cohesive brand system that scales.
Digital Marketing and Paid Media
Paid media can accelerate growth, but without clear strategy, tracking and optimisation it often leads to wasted spend and unclear results. Sudostack plans and manages paid campaigns across search, social and programmatic channels to improve visibility, demand and conversion.
If your analytics and reporting need clearer tracking, better dashboards and more trustworthy data, let’s review your current setup.
Connect with our marketing leadership to audit current performance, identify quick wins, and establish clear attribution.